Feb 24---- innovation

Have we lost the plot when it comes to innovation?
Jabir Walji suggests that we have simply lost the map and strategic innovation, a systems approach, is the route to rediscovery.

http://www.arabianbusiness.com/6244-the-strategy-for-success

It's very simple really," insists Jabir Walji, thrusting a pile of graphs and charts onto my lap. “I’m in strategy, and more specifically I develop business strategies. The love has always been to do any kind of business development or planning — you name it, I will develop it.”

Indeed, Walji has probably had a hand in developing more products than you might think. The self-styled strategic guru has, over the last decade, worked with companies as diverse as the likes of General Motors, Shell, Intel, HP, Samsung, Lexus and Gillette, to re-invigorate their thought processes from top to bottom.

His work with Gillette, in particular, led to a revolution that has cemented the brand’s place — with the help of soccer star David Beckham — as the world’s most popular razor blade. “We assisted Gillette in designing its two and three-blade models at a time when only a single-blade product was out in the market,” says Walji, who is based at the London headquarters of strategy consultants Systematic Innovation.