Tuesday, October 27, 2009

www.palmtopalmswim.com

Jason Thom is going to be doing the 1st ever swim, 25km, between the Palm jebal Ali and the Palm Jumeirah November 14th!

Why?

To bring attention to diabetes.

www.palmtopalmswim.com

050-880-3203

A 25km Ultra- marathon endurance swim in support of World Diabetes Day – The idea I had was to identify both the swim and diabetes as a massive challenge, but both are achievable with the right attitude. The event will be a FINA registered endurance event which will be held annually to mark the 14th of November as a real challenge that can be overcome. But Why? To enhance awareness of Diabetes and Metabolic Syndrome in today`s society, and how it can be prevented through simple changes to your lifestyle. The concept could be used to focus the spot-light on Diabetes Awareness within Dubai, and eventually throughout the world. It offers the World Diabetes Day campaign another medium/ platform from which to leverage a far-reaching message that Diabetes can be prevented. It is a charitable event as well as being as serious as the disease itself. An iconic event to grab the world`s attention. Get Involved!

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