AdWomen in the UAE

www.adwomenme.com

I was joined in studio by 4 exceptional creative industry representatives!

Tanya Dernaika MEMAC Ogilvy Director of Strategic Planning * Born In Lebanon, grew up in the UK and spent the last 12 years in Dubai. * 15 year career with Memac Ogilvy. * Responsible for setting up Strategic Planning discipline in the agency. * Role: ‘Voice of consumer in the agency” - Responsible for ensuring all communication disciplines in agency understand local consumer needs and how best to portray and engage with them in communication.

Lucy Higgins of BareFace.



3 Abha Malpani Abha leads the ASDA’A Burson-Marsteller digital practice, which focuses on strategising and implementing multi-media public relations campaigns on new media platforms including online social networks, user-generated content sites, and websites. She focuses on consumer engagement tactics and search engine optimization, among other activities in the digital space. Abha has worked with ASDA’A Burson-Marsteller and its sister companies for five years, most recently with Polaris Public Relations, where she worked with blue-chip global and regional companies including the Ford Motor Company, Benetton, and the Easa Saleh Al Gurg Group. A world citizen, Abha has lived in England, Australia and Spain, in addition to the UAE and India. In Spain she worked as a freelance web-marketing strategist and professional blogger while earning her certification in Spanish.

4 Preethi Mariappan Ogilvy One Creative Director Founder, Adwomen