In hour 1 we spoke to Preethi, Creative Director at OgilvyOne, about the www.adwomenme.com initiative.
Adwomen Middle East is the first ever Women’s Marketing and Advertising platform in the region. As a not-for-profit organization, we are bringing together some of the best advertising & marketing female talent in the region to discuss work, drive innovation, inspire ideas and get to know our peers.
Apart from creating a fun professional forum for women, one of our key objectives is to also give back to the community through educational development initiatives. Plans are to establish a mentorship program that will bridge the gap between current industry leaders and female students passionate about advertising, marketing, and communications through mentorship programs.
As part of the educational initiative the group will also hold open house meetups for members and all women from the industry on a regular basis. Meetups will feature different key speakers each time around; there will be screenings of members’ work from across the region and discussions on hot new topics and popular trends affecting the industry. The essence is to keep the dialogue fun and creative, and encourage out-of-the-box thinking.
On this site, members will be showcasing work and creating original content. We will be creating message boards for members to support and provide feedback to one another. The site will also keep everyone updated on the latest industry developments and forthcoming events.
Eventually, we hope to establish professional affiliations with other industry networks throughout the region and beyond. This connection will allow our members to link with like-minded industry leaders.
We hope you join us as we revolutionize the Advertising and Marketing Communications industry for women by finally creating the kind of network we deserve.
Interested in partnering us, sponsorship opportunities or something so amazing we’ll drop everything to write back to you instantly?
http://web.plattsburgh.edu/academics/communication/faculty/rao.php
In hour 2 we spoke to Dr. Shakuntaa Rao Professor of communication at the State University of New York Plattsburgh about global media ethics.
Her current research has two foci. As part of a research group comprised of Herman Wasserman (U of Sheffield), Clifford Christians (U of Illinois-Urbana), and Stephen Ward (U of Wisconsin-Madison), Shakuntala has been working on a project titled, "Towards a Global Media Ethics: Exploring New Theoretical Perspectives." Funded by the Stellenbosch Institute for Advanced Study (South Africa), where the group members were in residence in 2007, the project is an effort to develop a philosophically rigorous and culturally informed theory of global media ethics that can serve as a basis for future research and media reform. The group jointly authored a journal-length paper which appeared as a special issue in Ecquid Novi: African Journalism Studies. Shakuntala is currently working on integrating the concept of critical regionalism to global media studies.
Shakuntala's recent presentation on global media ethics has included panel discussions and presentations at the Association of Practical and Professional Ethics Conference (San Antonio), Russian Communication Association Conference on "Global Communication Studies Today: At the Crossroads of the Disciplines" (Moscow), Punjabi University (Patiala, India), and International Islamic University (Chittagong, Bangladesh).
