Tuesday, June 01, 2010

The Berlin School of Creative Leadership

Our conversation about the Berlin School.

Berlin School

The mission of the Berlin School of Creative Leadership at Steinbeis University Berlin is to become the world's leading institute for quality executive education and research into creative leadership.

By bringing together top creative executives and international leadership experts, the Berlin School will pave the way for new standards in communication and leadership, fostering global discourse on creative leadership in media, entertainment, advertising, design, journalism, and marketing.

At its heart is the Executive MBA in Creative Leadership, a part-time program comfortably spread over one year, taking place in Berlin and other creative industry hotspots like Chicago, New York, London, Shanghai and Tokyo.

The Berlin School plays an active role in supporting and publishing scientific research that raises global standards in all creative industry fields and provides valuable resources on creative leadership.

By staging high profile international events - industry symposiums, global executive conferences for creative directors and executive leadership seminars and workshops - the Berlin School fuels open dialog within the creative community, tackling key issues such as new leadership practices.

creative industries

The Berlin School was created by creative industry professionals for creative industry professionals. Our participants and creative faculty are active in the following fields:

  • Media: New media, media planning, games and interactive technologies
  • Entertainment: Film, music television production and broadcasting
  • Advertising: International and independent agencies, networks
  • Design: Fashion, product design, graphic design, architecture
  • Journalism: Newspaper, magazine and online publishing, broadcast
  • Marketing: Global marketing, communications, public relations

We welcome participants from other industries as well, and have industries such as education, transportation, telecommunication and travel represented by participants. Still, we think the creative industries are special, because more than any other they are dependent on the quality of the ideas and innovations that their people generate. Where being creative is a part of the business, the Berlin School helps to put creativity at the heart of the business.

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