Wednesday, May 30, 2007

Advertisers Stretching the Truth Too Far?

In Dubai this week there are 2 good examples of companies using their advertising in a questionable fashion.

In one case a huge electronics company has said, "if you cannot find it in the store it is yours for free!"

Yea, right, only on some things! NEVER SAID THAT IN THE RADIO ADS.

How about a car for 975, an ALTIMA!

Yea sure...

Why are advertisers not being held to account for misleading the public with what they say or do not say?

The short and sweet answer is that they, companies are simply doing what they can!

Creating the truth is what companies do and as one caller said business is war! So you do what you have to do to win!

If you are concerned in Dubai the Economic Department has a consumer protection number
04-202-0233

One caller said the above number was not too helpful, you be the judge.


Why is the IIA not helping to set up an industry fueled code of conduct? Maybe spin of an advertising standards council?

Why as consumers are we not talking about offenders in the ad industry?

Why, Why, Why?

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