
www.emiratesbiketours.com
We are talking dirt bikes and desert tours here. This sounds like a great way to see another side of the UAE.

It's only in times of crisis that heroes emerge. The UAE has the highest per capita ecological footprint on earth. It faces an impending energy crisis and the impacts of climate change. This will affect every single one of us, unless we seize the opportunity to become a hero and make a difference.
That was the insight and the starting point for the Heroes Of The UAE campaign, jointly developed by The Emirates Wildlife Society in association with the Worldwide Fund for Nature (EWS-WWF) and The Environment Agency-Abu Dhabi; and is endorsed by the Ministry of Energy, the Ministry of Environment & Water, MASDAR, and the Abu Dhabi Water and Electricity Authority. Through a major blitz of press, outdoor and radio advertising in early 2009, we are alerting the UAE to the fact that drastic action must be taken now to drastically curb our energy consumption, avert dangerous shortages and become a great deal more energy conscious. But while it makes it clear that this a very real problem that must be seriously addressed by everyone from governments to individuals, it also points out that straightforward, practical, successful solutions are readily available.
The campaign is centred around the www.heroesoftheuae.ae website, where people can find out everything they need to know about the causes of the problem and also find out what they can do to help solve it.
Principal features of the website include an animated sequence that explains the present energy and environment situation in simple, graphic terms, along with a long list of energy saving tips, a calculator that enables households to establish exactly how and where they can make real savings on their consumption, and a unique pledge facility which enables households to positively state their intention to make a difference.
For the sake of the planet, the UAE and our children, we need this campaign. More importantly, we need everyone - including you - to act on it.
The initiative's first step will be gathering stories from the general public. Volvo has launched a site for this purpose: www.allthoseleftbehind.com. By sharing their stories, people will be empowered to promote responsible driving in their community, while cherishing the memory of a loved one. Moreover, the site will provide comfort to those who have experienced this kind of loss.
In October, 2009, these heartfelt stories will be published on a dedicated site, and will spread across all medium. The campaign will spread the message nation-wide: Drive Safely.
Volvo plans to reach out to drivers even further with a series of safety activities for the public with the help of partners such as EDI (Emirates Driving Institute) and MENARSP; the Middle East and North Africa Road Safety Partnership is a collaboration of governments, businesses, and civil society organizations that supports projects that reduce the burden of road traffic crashes.
Roula Beiruty, Marketing Manager for Volvo Cars Middle East said: “According to Abu Dhabi Police, in 2008, 2957 accidents took place in Abu Dhabi alone, resulting in 376 deaths and the injury of 4603 people. Thefore as one of the leaders in road safety, Volvo Cars Middle East has undertaken a major investment in this campaign in order to reach people's hearts and minds to achieve pro-active and positive change while creating safer roads.”
Beiruty adds, “This is not just another road safety campaign with facts and figures. This is as much an emotional initiative as it is rational and that reflects the strong family values of our community”.
With public concern growing daily about road safety, “All Those Left Behind” campaign comes at the perfect time.
You can follow us on twitter @thoseleftbehind and facebook allthosleftbehind.