Volvo Cars Middle East, Emirates Driving Institute and Memac Ogilvy have teamed up to create a CSR campaign like no other when it comes to road safety!
http://www.godubai.com/citylife/press_release_page.asp?pr=29262
The initiative's first step will be gathering stories from the general public. Volvo has launched a site for this purpose: www.allthoseleftbehind.com. By sharing their stories, people will be empowered to promote responsible driving in their community, while cherishing the memory of a loved one. Moreover, the site will provide comfort to those who have experienced this kind of loss.
In October, 2009, these heartfelt stories will be published on a dedicated site, and will spread across all medium. The campaign will spread the message nation-wide: Drive Safely.
Volvo plans to reach out to drivers even further with a series of safety activities for the public with the help of partners such as EDI (Emirates Driving Institute) and MENARSP; the Middle East and North Africa Road Safety Partnership is a collaboration of governments, businesses, and civil society organizations that supports projects that reduce the burden of road traffic crashes.
Roula Beiruty, Marketing Manager for Volvo Cars Middle East said: “According to Abu Dhabi Police, in 2008, 2957 accidents took place in Abu Dhabi alone, resulting in 376 deaths and the injury of 4603 people. Thefore as one of the leaders in road safety, Volvo Cars Middle East has undertaken a major investment in this campaign in order to reach people's hearts and minds to achieve pro-active and positive change while creating safer roads.”
Beiruty adds, “This is not just another road safety campaign with facts and figures. This is as much an emotional initiative as it is rational and that reflects the strong family values of our community”.
With public concern growing daily about road safety, “All Those Left Behind” campaign comes at the perfect time.
You can follow us on twitter @thoseleftbehind and facebook allthosleftbehind.
