Every day there is a new tech issue or toy being thrown at us and it is expected that we will be able to make sense of it straight out of the blocks.
Fouad joined us this week and we walked through Twitter and more.
Click here for the podcast.
The show notes.
Twitter is enabling the feature of 280 characters testing
Measure Brand Lift Across TV and Facebook
Today, we're introducing new measurement solutions that will enable advertisers to see the impact of their ad campaigns on both Facebook and TV, as well as the incremental impact of both platforms when used together.
online radio and podcasts in particular, have shown a growth that simply can’t be ignored. What’s more, according to a separate study from Triton Digital and Edison Research, Americans tuning in to podcasts on a weekly basis has almost doubled since 2013
Firefox has some new stuff going on like screenshots in the browser, you can save it and it rests in your account for 14 days or you can download or send it!
Hi, James -
With the launch of Apple’s iOS 11, what most don’t realize is that iOS 11 comes with an anti-tracking system that may hurt publishers, especially small ones.
The key to revenue for publishers is targeting advertising to users; however, with iOS 11 first-party cookies that previously lasted forever will now expire within 24 hours. So large publishers that have the same visitors each day and brand loyalty will be affected less but the majority of small publishers will lose the ability to target visitors after merely 24 hours. In addition, third-party cookies (cookies that are redirected to other sites) will no longer be able to be aggregated by publishers. This means, that publishers could effectively lose a huge amount of revenue from Apple users.
If you are interested in speaking to Marfeel, an ad tech company that works with over 200 publishers globally about the impact iOS 11 will make on publishers, please contact me at 610-660-7787.
360 and VR is where the video world is going and this is a specialty area and there are some getting it!
Blend Media, a firm working in the 360˚ video and virtual reality space, has secured £1.5m in funding, bringing its total investment to date to £2.6m.
The funding came from Hambro Perks and I2BF Global Ventures.
Existing backers Paul Cooper, partner at Clarity; and Mark Browning, managing director of ITN productions; also invested.
Other shareholders of Blend Media include Solly Solomou, CEO and co-founder of the LADBible Group; and Ben Donovan, co-founder and former president of Disney-owned Maker Studios.
The funding will help Blend Media develop its platform and expand its technical, sales and marketing teams.
Dynamic storytelling is here and oh it is VR enabled!
The next iteration of immersive media is here. Today’s emerging technologies are capable of producing vibrant 3-D models that give audiences an even greater sense of depth and texture than we’ve experienced with 360-degree videos.
Viewers will soon be able to not only “walk” through virtual spaces, but also touch 3-D objects and interact with others — immersing audiences deeper into stories.
To understand what all this means for media, we talked with dozens of industry leaders in journalism, technology, academia and entrepreneurship. Their insights provided the foundation for this report, along with a study we conducted with neuroscientists at Multimer that measured participants’ engagement and brain activity when consuming immersive media content.
After reading this report, you will know:
1. A new reporting approach called dynamic storytelling that puts the news consumer at the center of the process.
2. Best practices in virtual reality journalism and the tools used, including the nascent technology of “volumetric capture” as well as computer-generated imagery (CGI).
3. Considerations when constructing a news story, including audience participation, the immersive technologies available and the various perspectives presented.
4. Key challenges in immersive storytelling and ways of mitigating those concerns. These include ethics and standards, newsroom workflows, technology deployment, skills and user adoption.
5. Data-driven strategies to produce and distribute immersive media across devices.
Check out these earbuds!
IQBuds
Watch the video!
IQBuds combine a Bluetooth headset and noise-cancelling headphones in sleek earbuds that enhance your natural hearing.
Superior Intelligent Noise Control, or SINC, is the customizable technology that lets you create a custom hearing experience tailored to your needs. It can amplify or minimize sound to help you hear better in situations you might typically struggle in—like hearing a conversation in a noisy restaurant or listening to music without totally blocking out surrounding sounds.
Customize your preferences and surroundings in the app. SINC then applies a frequency filter to the sounds you do and don’t want to hear.
Co-Founders Justin Miller and David Cannington were working on industrial-strength hearing headsets for gas and oil workers. When many of their testers expressed interest in a sleeker everyday version, they listened.
Instagram and the music industry, US, check out the infographic!
SEAT the car maker is doing some great innovative work!
SEAT has launched an open innovation programme aimed at recruiting talent outside the company to accelerate the 4.0 transformation of its factory in Martorell. Under the concept “Breaking FAB”, SEAT is inviting entrepreneurs and startups, designers, students and researchers from around the world to become familiar with its major digital challenges in the production environment and put forward creative, innovative solutions to address them.
The goal of “Breaking FAB” is to incorporate creativity and innovation as an essential part of SEAT’s production process, by applying a different approach which is open to external talent that can enhance new forms of collaboration.
Google and VR browsing!
https://plus.google.com/+FrancoisBeaufort/posts/ZGeM6AggeLq
The Chromium team is working on browsing the web in VR with a Daydream View headset, and the first set of features is available to try out in Chrome 61. So far this allows users to view and interact with any website in VR, follow links between pages, and move between 2D and immersive viewing for sites that support WebVR.
Users can give this a try today by navigating to any site in Chrome and then simply putting the phone into their Daydream View headset.
This is just the beginning for web browsing in VR so stay tuned, there’s more to come!
Digital is the future! Who is watching traditional TV?
Almost half of adults 22 to 45 years old are watching absolutely no content on traditional TV platforms, according to a new study by Omnicom Media Group agency Hearts & Science.
Instead, this 47% is consuming TV content and video on streaming platforms that didn't exist as recently as the series premiere of CBS's "NCIS." That doesn't mean they aren't watching TV content or even that they aren't seeing ads. They're just consuming it in places where ad models vary, audiences are fragmented and measurement is harder.
"It's pretty scary," says Hearts & Science CEO Scott Hagedorn, referring to the group as "unreachable" by marketers. "We are not reaching young audiences effectively, just over-indexing on older viewers on TV."
TV viewing for decades was described by Nielsen, but the proliferation of new platforms, viewing habits, devices and ad models has complicated everything considerably. While Nielsen has the technology to measure many of these non-traditional platforms, roll-out has been hampered by the heavy lift it requires from TV networks and other content providers.
Less than one-third of the TV and video watched by millennials and Gen Xers is accounted for by traditional measurements, according to the study, which included a survey of about 1,500 people. The rest is being watched in apps on smartphones and streaming devices like Roku and Apple TV.
Marketers have to think creatively not only to reach millennials and Gen Xers but also to make the most of it when they do, according to Hagedorn. "We are headed toward a creative wake-up call," he says. "If most of this content is being consumed in-app, we need to think more about the utility of advertising here."
